Torshi DIY was developed as the visual identity for a community workshop centered around the shared practice of making torshi (pickled vegetables), bringing together food, memory, and cultural exchange. Rather than presenting the event as a conventional cooking workshop, the visual language emphasized ritual, collective participation, and the social stories embedded within everyday traditions.

For the project, Ruba created a series of custom illustrations inspired by ingredients, jars, spices, vegetables, and the gestures of preparing food together. The illustrations were intentionally minimal yet expressive, balancing playful forms with a carefully structured composition. A limited color palette and hand-crafted graphic elements reinforced the intimate and accessible character of the event while maintaining a contemporary visual aesthetic.

The identity was applied across printed materials, digital communication, and social media, creating a cohesive visual system that reflected the atmosphere of the gathering. Rather than relying on literal representations, the illustrations translated the tactile qualities of preservation, texture, and shared labor into a graphic language that felt both familiar and timeless.

The project explored how illustration can communicate cultural practices beyond documentation, transforming a community event into an experience with a distinctive visual presence. Through careful attention to rhythm, composition, and symbolism, the work invited participants to see everyday acts of cooking and sharing as forms of storytelling and cultural preservation.